Borders was the great American book superstore, and in September 2011 it stopped existing. Founded in Ann Arbor, Michigan in 1971 by brothers Tom and Louis Borders, it grew over four decades into a chain of roughly 1,200 stores under the Borders and Waldenbooks banners, the kind of place — deep aisles, listening stations, a cafe, an armchair, a category nobody else carried — that turned book-buying into an afternoon. On February 16, 2011 it filed for Chapter 11 bankruptcy, and when no buyer emerged to keep it alive, the case converted to liquidation in July. The going-out-of-business banners went up across 399 remaining stores, and about 10,700 people lost their jobs.
What makes Borders a case study rather than merely a casualty is that it was, for a time, the smarter of the two big book chains, and it made three strategic decisions so clearly wrong in hindsight that they read like a checklist of how to lose. It outsourced its entire online business to Amazon in 2001 — handing its e-commerce, and its customers, to the company that would bury it. It bet its floor space on CDs and DVDs just as recorded music and physical video began their collapse. And it arrived late, and underfunded, to e-readers and e-books, ceding the digital page to Amazon’s Kindle and Barnes & Noble’s Nook.
None of these was unforced. Each looked defensible at the moment it was made: Amazon’s platform was genuinely better than anything Borders could build cheaply; music and movies were high-margin and drove traffic; e-readers were an unproven niche. But each ceded a future battlefield to a competitor, and together they meant that when the book business went digital, Borders had no website of its own, no e-reader of its own, and a fleet of large-format stores stocked with media nobody wanted to buy in a store anymore.
The bookstore’s last profitable year was 2006. After that came a revolving door of chief executives, a balance sheet thick with leases and debt, and a belated, doomed scramble — a Kobo-powered e-book platform launched in 2010, far too late. Barnes & Noble bought the trademark and the customer list out of the wreckage. The stores, the cafes, and the staff who knew where everything was simply went away.
Tower Records was the most famous record store chain in the world, and in late 2006 it was sold off for parts. Russ Solomon founded it in Sacramento, California in 1960 — the name borrowed from the Tower Theatre nearby, the first stock pulled from the back of his father’s drugstore — and over four decades built it into a global institution: more than 200 stores spanning North America, Japan, the UK and beyond, peaking around $1 billion in annual sales in 1999. Its yellow-and-red logo, its enormous Sunset Strip flagship in West Hollywood, and its house ethos — knowledgeable clerks, deep catalog, a place to spend an hour you hadn’t planned to spend — made it the cathedral of the album era. On October 6, 2006, after its second bankruptcy in two years, the liquidator Great American Group won its assets at auction, and the going-out-of-business sales began the next day. The last US store closed on December 22, 2006.
No single thing killed Tower Records; three arrived together and reinforced one another. Digital downloading and piracy — the Napster era, then the iTunes Store — gutted the CD, the high-margin unit the whole business was built on. Big-box retailers like Best Buy, Walmart and Circuit City used hit CDs as loss leaders, pricing new releases below what a specialist could match. And Tower carried heavy debt from an aggressive 1990s expansion, much of it overseas, that left no cushion when revenue began to fall.
The combination was lethal in a specific way. The big-box price war squeezed the margin on the front-of-store hits; downloading destroyed the volume; and the debt meant that when sales fell, the company could not retrench fast enough or cheaply enough to survive the gap. A specialist retailer whose entire value was deep selection and expertise found that customers would happily get the deep selection from a file-sharing network and the hits from a discounter, leaving Tower paying rent on the in-between.
Tower filed Chapter 11 in 2004, restructured, and filed again in August 2006. This time the auction produced a liquidator’s bid of $134.3 million rather than a buyer willing to keep the stores open — against roughly $200 million owed to creditors. The 89 remaining US stores were sold down to the fixtures. Russ Solomon’s farewell email to staff read, in full character: “The fat lady has sung. She was off-key.” The chain’s rise and fall was later told in Colin Hanks’s 2015 documentary, “All Things Must Pass.”
Hollywood Video was the perennial number two of American video rental — the chain that was always close behind Blockbuster and never quite caught it — and in 2010 it was liquidated along with the parent company that had bought it. Founded in Portland, Oregon in 1988 by Mark Wattles, it grew through the 1990s into roughly 1,900 stores, the clear second to Blockbuster’s empire, with bright superstores, deep new-release walls, and a video-game retail offshoot, GameCrazy, planted inside many of them. It was never the killer in this story; it was the company that got killed twice over — first by a leveraged acquisition that buried its parent in debt, and then by the same streaming and kiosk forces that took down the whole rental business. By August 2010 every store was closed.
The decisive event was financial, not technological, and it happened years before the lights went out. In 2005, the much smaller Movie Gallery — an Alabama chain of small-town rental stores — won a bidding war against Blockbuster for Hollywood Video’s parent, Hollywood Entertainment, paying about $1.2 billion. Outbidding the giant for the right to acquire the runner-up was a victory of the most expensive kind: Movie Gallery took on a debt load it could not service, and the combined company spent the rest of its short life servicing the price of the deal rather than fighting the future.
When that future arrived — Netflix by mail, Redbox in $1 kiosks, and streaming over broadband — the debt-laden combine had no room to maneuver. Movie Gallery filed for Chapter 11 in October 2007, emerged in 2008 weaker than it went in, and filed again in February 2010 with roughly 2,600 stores and more than 19,000 employees. This time there was no reorganizing. The company converted to liquidation, closed its Movie Gallery, Hollywood Video and GameCrazy stores in waves, and the last US locations went dark by the end of July 2010.
So Hollywood Video died of two diseases at once, and the order matters. Streaming and kiosks were killing the entire rental format — Blockbuster itself filed for bankruptcy weeks later, in September 2010. But Hollywood Video specifically was finished faster, and with no cushion, because the leveraged buyout had already drained the patient before the disease set in.
Musicland was the dominant music retailer in the American shopping mall — the parent of the Sam Goody and Suncoast chains and the Media Play superstores — and in January 2006 its holding company filed for Chapter 11 bankruptcy and was broken up. Tracing its roots to a Minneapolis record operation in the mid-1950s (and absorbing the older Sam Goody name, a New York fixture since 1951), it grew into the largest music seller in the United States, with more than 1,300 stores at its 2001 peak and revenue north of $1.8 billion. For two generations, the Sam Goody at the mall was where a teenager spent allowance money on a cassette single or a CD, and the chain’s logo was as much a part of the American mall as the food court and the fountain.
Then the music moved off the shelf and onto the hard drive. Napster, then iTunes, then the simple habit of buying one song instead of a $16 album drained the category Musicland was built to sell, and the discount big-boxes — Walmart, Target, and Best Buy itself — undercut what was left. The mall record store, with its narrow margins and its rent, had no answer.
The financial story is its own small tragedy of timing. Best Buy bought Musicland in 2001 for roughly $685 million, at the very top, betting it could turn mall music stores into mall electronics stores. It could not; Musicland bled, and in 2003 Best Buy handed the whole thing to a private-equity firm, Sun Capital Partners, for no cash at all — Sun Capital simply assumed the debt and the leases. Three years later, Sun Capital’s Musicland filed for bankruptcy. The surviving Sam Goody and Suncoast stores were sold to Trans World Entertainment and folded into the FYE banner; the Musicland name, and most of its stores, were gone.
Waldenbooks was the small bookstore in the American shopping mall — the rack of paperbacks and bestsellers you passed on the way to the cinema — and in the summer of 2011 it was liquidated alongside its parent, Borders Group. Its origins were improbably old: on March 4, 1933, in the depths of the Depression, Lawrence Hoyt and Melvin Kafka opened not a bookstore but a book-rental library inside a Bridgeport, Connecticut department store, lending books for a few cents a day. They named the company for Thoreau’s Walden. The rental libraries multiplied into the hundreds, and in 1962 the company opened its first true retail store in a Pittsburgh mall — a format made for the suburban shopping centers then spreading across the country. Through the 1970s, Waldenbooks opened stores at the rate of about one a week.
By the mid-1990s it was the largest bookstore chain in America by store count, with more than 1,200 small mall locations and, at one point, around 15% of all US bookstore sales. It had also, by then, lost its independence twice over: Kmart bought it in 1984, then in 1994–95 merged it with the Borders superstore chain to create Borders Group, which spun off public. Waldenbooks became the small-format wing of a company built around big-box superstores — and that turned out to be the wrong company to belong to.
Borders made the fatal misjudgments of the bookselling age: it handed its online sales to Amazon in 2001, bet on CDs and DVDs as those collapsed, and arrived late to the e-reader. As the superstore parent foundered, the mall chain shrank with it. Borders closed some 200 Waldenbooks and small-format stores in early 2010, filed for Chapter 11 in February 2011, and — unable to find a buyer its creditors would accept — began liquidating its remaining 399 stores in July 2011. The last Borders and Waldenbooks stores closed by mid-September. The mall bookshop did not so much fail as get carried down by the superstore it had been bolted to.
Crown Books was the chain that put “books cost too much” on television, and in 2001 it found out exactly how much its own death would cost. Founded in Washington, D.C., in 1977 by Robert Haft with money borrowed from his father, the developer Herbert Haft, Crown was a discounting pioneer: it slashed the cover price on bestsellers, advertised the savings relentlessly, and forced full-price booksellers to explain why a hardcover should cost what the publisher printed on the flap. At its height around 1991 it ran roughly 257 stores and was one of the largest book chains in the country, with sales around $305 million.
Its undoing was a textbook irony in three parts. First, Crown taught the market that books should be discounted — and then the superstores it helped inspire, Barnes & Noble and Borders, took that lesson to a scale Crown’s small shops could not match, pairing deep discounts with vast selection and a café. Second, Amazon arrived in the mid-1990s and discounted everything from a warehouse, with no storefront to defend. And third — the part that made Crown a tragicomedy — the Haft family detonated: a bitter divorce and succession fight tore through the parent Dart Group, the founder was fired by his own father, and the company spent its critical years litigating itself instead of fixing the stores.
By the time the dust settled, Crown was a small-format discounter in a superstore-and-internet world, with no functioning family and no patient owner. It filed for bankruptcy in 1998, emerged briefly in 1999, and refiled in February 2001 — this time listing about $75.2 million in assets against $58.9 million in debts and asking to liquidate. Books-A-Million scooped up around eighteen of the better stores in April 2001 for a fraction of their worth; the rest were closed by that summer.
What was lost was a genuine consumer benefit — the chain that made cheap books normal — undone by the competitors it had trained and a family that could not stop fighting long enough to save it. Crown Books is the rare retail death where the autopsy finds both a structural cause and a self-inflicted one, and cannot quite decide which killed the patient first.
Hastings Entertainment was the Texas multimedia superstore that sold books, music, movies, and video games under one roof, and on 13 June 2016 it filed for Chapter 11 bankruptcy in Delaware; by the end of October that year every store was closed and liquidated. Founded in Amarillo in 1968 as “Hastings Books & Records” — a retail experiment by the wholesaler Sam Marmaduke — it grew into a chain of roughly 120 to 150 superstores planted mostly in the small and medium-sized markets of Texas, Oklahoma, Arkansas, and the surrounding states, the kind of towns a Borders or a Barnes & Noble rarely bothered with. For those towns, Hastings was the bookstore, the record shop, the video store, the game store, and the Friday-night hangout, all in one building.
That all-in-one breadth was the original genius and the eventual curse. Hastings cross-merchandised media the way a supermarket cross-merchandises groceries: new and used books beside new and used CDs beside DVDs beside video games, with rentals, trade-ins, comics, toys, and coffee folded in. As long as physical media was how people consumed entertainment, the combination drew traffic that no single-category store in a small town could match. But it left Hastings exposed on every front at once. When books went to e-readers and Amazon, music to downloads and streaming, movies to streaming and discs to the kiosk, and games to digital downloads, Hastings was not disrupted in one aisle — it was disrupted in all of them simultaneously.
By the mid-2010s the numbers told the story plainly. Hastings lost about $10.9 million on revenue of roughly $420 million in fiscal 2014, and its losses widened to about $16.6 million on falling sales of around $401 million the next year. Its parent, Draw Another Circle, filed Chapter 11 in June 2016 owing tens of millions to its film and music suppliers, and when a going-concern buyer failed to materialise, the liquidators Gordon Brothers and Hilco — the same firms that had wound down Borders in 2011 — bought the company at auction to close it down.
Hastings is the cleanest illustration in this file of a specific vulnerability: a retailer whose categories all faced the same disruptive technology on roughly the same timeline. A bookstore could at least claim that music and movies were someone else’s problem. Hastings sold all of it, and the internet came for all of it.
Wherehouse Music was the dominant record retailer of the American West Coast, and on January 21, 2003 it filed for Chapter 11 bankruptcy for the second time in eight years. Founded in 1970 in Gardena, California, by Leon Hartstone — and incorporated, with an entrepreneur’s optimism, as Integrity Entertainment Corporation — the chain grew into a fixture of Southern California strip malls, its stores stacked with vinyl, then cassettes, then compact discs, and, eventually, used CDs, video games, and rental movies. By the late 1980s it ran nearly 300 stores; after a 1998 acquisition of the Blockbuster Music chain it briefly commanded one of the larger music footprints in the country. Then the format that had made it rich — the $15 CD — collapsed into a free file on a college dorm hard drive, and Wherehouse, already weighed down by debt, could not survive the second fall.
The company’s epitaph, filed in court, blamed the obvious culprit. Management attributed its 2003 collapse to “the proliferation of free music on the Internet over the past several years, coupled with an exponential increase in the use of CD-burning technology,” noting that music sales across the industry had fallen roughly 10 percent in the prior year. That was true, as far as it went. It was also the convenient half of the story: Wherehouse had already gone bankrupt once, in 1995, well before Napster existed, and had emerged having changed remarkably little about what its stores actually did.
What the second filing exposed was a chain twice felled by the same disease — debt — and then finished by a genuine technological shift it was too leveraged to outrun. The 1998 purchase of Blockbuster Music from Viacom, for more than $115 million, doubled the store count and the liabilities at the precise moment the CD’s long decline was beginning. When the music finally stopped, Wherehouse carried more than $222 million in debt against $227 million in assets, and roughly 4,750 employees waited to learn how many of them had a job.
The afterlife was an absorption. In the bankruptcy auction, Trans World Entertainment — the Albany-based roll-up that had already swallowed Camelot, The Wall, and Coconuts — bought the surviving 148 Wherehouse stores for $41 million, closed 35 of them, and converted the rest to its FYE banner. The Wherehouse name, the one the radio ads had taught a generation to pun on, was gone from the strip mall within a couple of years.